Style, especially fast-fashion is designed to become obsolete.
Looks change every season. What’s “in’ is completely different from seasons prior.
Companies increase consumer spending through planned obsolescence. Marketed goods become purposely broken or outdated in buyers’ minds.
Imagine many shades of blue.
Why sell a classic navy shirt when dissatisfied customers can buy 2, 3, 4 times?
Better sell a slate blue instead.
Businessmen and designers have used these strategies for decades.
Vance Packard’s research in The Waste Makers from 1960 outlines this trend.
Packard illustrates how planned obsolescence extends beyond fashion. It applies to automobiles, furniture, technology, and beyond.
Apple is a modern example of planned obsolescence with … how many iPhones?
Men’s fashion is just as susceptible to change:
Being aware of these marketing tactics can guide informed shoppers.
Color, quality, style, fit. A wise consumer doesn’t compromise.