Pretend “Bespoke” Shoemakers

Photo: Last-makers use guillotines to carve wooden bespoke lasts; photo credit: V&A Museum


Bespoke shoemaking is a lengthy process that entails 60-80+ hours of work. First, a shoemaker takes your measurements; then a wooden last is made, either by the shoemaker or an experienced last-maker.

The last must accommodate your specific measurements. Just as important, the last must be shaped in a way that embodies the style of shoe you desire. Without both, the shoe will not be successful.

If a last is not made for you from scratch, the final shoe is not bespoke. I’ve seen shoemakers take standard lasts (or another client’s last), modify them with leather, and call their shoes “bespoke.” This process is not bespoke—it is called “made-to-measure.”

This pre-existing last (altered with leather) makes it “made-to-measure”

“Made-to-measure” shoes are shoes made from modified, already existing lasts. The rest of the shoe may be hand-made, but the pre-existing last guarantees that it is made-to-measure. This process saves time and money, since a new last does not have to be created.

At this point, you can see the irony when “bespoke” shoemakers forgo bespoke lasts. And those shoemakers cannot claim ignorance. Shoemaking takes years to learn, and it only takes a bit of research to find that there are different ordering systems for shoes (the standard being ready-to-wear, made-to-order, made-to-measure, and bespoke).

A rack with mostly modified lasts

It is a dishonest practice–not only because the shoemaker charges bespoke pricing, but because the fit and style are guaranteed to fail. In this case, why order at all? A client ordering bespoke desires a comfortable, stylish fit. A bespoke shoe cannot be perfected in fit or style if the shoe is built from a last that is not yours to begin with.

This last has undergone modification on the heel and instep

There are muddier waters related to bespoke. For instance, shoemakers may draft a design and outsource their shoes from a different country (usually Europe), all while advertising as bespoke. The shoes may be constructed from bespoke or pre-existing lasts, but I don’t think that matters. This becomes an issue of original craftsmanship, of which is the essence of bespoke.

The purpose of bespoke is to craft a beautiful shoe that blends the shoemaker’s house-style and technique with the client’s vision. A shoe made by someone else out of your workshop is not your original work—hence it is not bespoke. As good practice, I recommend being upfront with clients about outsourcing your shoes.

Transparency is best way to go about bespoke shoemaking. False labels will hurt your reputation and give a negative impression of you to others. It also undermines the work of craftsmen who embrace true bespoke.

To those looking to invest in bespoke, ask the shoemaker questions—lots of questions. Ask the shoemaker where they get their lasts from, whether your last will be made from scratch, and if the shoes are made in-house. There are more questions you should ask, but I would start with these. And shoemakers:respect your clients and maintain the integrity of the trade. You can never go wrong with honesty.

John Lobb has amassed one of the largest bespoke last store rooms; photo credit: Paul Edwards


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